While Audemars Piguet’s super clone watches offer luxury style at an affordable price point, the underlying reason for the increasing popularity of this trend is the desire for aspiration. Consumers are fascinated by the craftsmanship and prestige associated with AP’s design, but want to find something authentic and attainable — which creates a large opportunity for creating transparent alternatives that provide quality, not imitation.

A way to differentiate oneself is through the mechanical appeal of skeleton watches. The designs of skeleton watches allow a consumer to see the intricate mechanics of a watch, just as they would on a luxury watch, but skeleton watches are more accessible. Skeleton watches can fit into the price tier just below the best watches under $1000 and can tie an emotional connection with the consumer.

Rose gold watches add to the differentiation of the category. The warm color tone of rose gold creates sophistication and is universally appealing, making it a perfect match with the minimalist style of skeleton watches. Many brands still treat rose gold as overly luxurious, providing a significant opportunity to re-imagine the material.

When it comes to making the luxury language accessible to as many people as possible, there is a gap between copying and honestly crafting something that is innovative and created with quality, transparency, and value.